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Event Identity — 2017
Premio Louise Braille 2017
This prize-giving ceremony is the annual celebration of UICI (Italian Union of Blind and Visually Impaired People), recognizing best practices in addressing visual diversity over the past year and promoting new initiatives for the future.
The 2017 edition was held in Rome at the prestigious Brancaccio Theatre and was broadcast on RAI 1, the main channel of Italy’s public television. The event featured numerous artists who contributed their talents to create an unforgettable show.
For this edition, I developed the concept and illustrations based on the client’s core requirements. The theme revolved around the well-known “guess who” game, where someone covers your eyes with their hands, asking you to identify them. This playful yet thought-provoking act of limited visibility encourages us to reflect on ourselves and others, using touch as a means to “see” and rediscover the universe around us. This perfectly encapsulated the spirit and message of the event.
In addition to creating social media advertisements and printed materials, I further developed the visual identity by incorporating constellations into the blue arm featured in the illustration. These constellations served as a creative way to connect the Braille alphabet—with its grid of tactile dots—to standard letters, using the stars and their connections as a metaphor for bridging worlds.
Premio Louise Braille 2017
This prize-giving ceremony is the annual celebration of UICI (Italian Union of Blind and Visually Impaired People), recognizing best practices in addressing visual diversity over the past year and promoting new initiatives for the future.
The 2017 edition was held in Rome at the prestigious Brancaccio Theatre and was broadcast on RAI 1, the main channel of Italy’s public television. The event featured numerous artists who contributed their talents to create an unforgettable show.
For this edition, I developed the concept and illustrations based on the client’s core requirements. The theme revolved around the well-known “guess who” game, where someone covers your eyes with their hands, asking you to identify them. This playful yet thought-provoking act of limited visibility encourages us to reflect on ourselves and others, using touch as a means to “see” and rediscover the universe around us. This perfectly encapsulated the spirit and message of the event.
In addition to creating social media advertisements and printed materials, I further developed the visual identity by incorporating constellations into the blue arm featured in the illustration. These constellations served as a creative way to connect the Braille alphabet—with its grid of tactile dots—to standard letters, using the stars and their connections as a metaphor for bridging worlds.
