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Corporate — 2017
OVIDIO TECH
Ovidio Tech is a holding and venture company operating primarily in the tech sector, though not exclusively. The client’s request was to convey change as an essential state for growth and transformation—of ideas, life, and business.
The name Ovidio draws inspiration from the ancient Roman writer, renowned as a key reference for Roman mythology. One of Ovidio’s most celebrated works is Metamorphoses, a collection of myths that explore metaphorical and literal transformations of individuals into animals, plants, and objects.
Building on this concept, the logo design incorporates the geometric arrangement of letters to symbolize the lunar phases—an ultimate metaphor for the process of continuous growth and transformation.
In the accompanying visual campaign, the theme of metamorphosis is reinterpreted through striking “half-and-half” images. These depict individuals animated by inner traits symbolized by an animal and a corresponding color, evoking a powerful call to action: embrace change.
OVIDIO TECH
Ovidio Tech is a holding and venture company operating primarily in the tech sector, though not exclusively. The client’s request was to convey change as an essential state for growth and transformation—of ideas, life, and business.
The name Ovidio draws inspiration from the ancient Roman writer, renowned as a key reference for Roman mythology. One of Ovidio’s most celebrated works is Metamorphoses, a collection of myths that explore metaphorical and literal transformations of individuals into animals, plants, and objects.
Building on this concept, the logo design incorporates the geometric arrangement of letters to symbolize the lunar phases—an ultimate metaphor for the process of continuous growth and transformation.
In the accompanying visual campaign, the theme of metamorphosis is reinterpreted through striking “half-and-half” images. These depict individuals animated by inner traits symbolized by an animal and a corresponding color, evoking a powerful call to action: embrace change.
