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Corporate — 2017


Ovidio Tech is an holding and venture company in Tech sector but not only. The request of the client was to represent the change as the necessary status to grow and transform things, life and business. 
Ovidio is an ancient roman writer and the greatest known reference of roman myths. One of the most known Ovidio’s opera is the “Metamorphosis”, a group of myths focused on the metaphoric and literal transformation of different subjects in animals, plants and things. Starting on this concept for the name, in the logo development I used the geometric sequence of the letters to represent the lunar phases as full-growing process par excellence. In the visual campaign the metamorphic subject was reproposed and refreshed in a half and half photos that describe people animated of an inner skills evocated by an animal and a related color, a call to action to change.