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ADV and artworks — 2017
NUL
NUL is an independent crew that has been organizing underground parties in Milan for many years, particularly at Killer Plastic every Friday night. They also host artistic performances, DJ sets, showcase new realities and venues, and contribute to major events such as Milano Design Week and Milano Fashion Week.
NUL commissioned the M&MIF Collective to create the poster for their 2016/2017 productions at Killer Plastic. The chosen theme was Keith Haring, an artist who has been instrumental in shaping the identity of Killer Plastic, alongside other iconic figures such as Andy Warhol, Madonna, Grace Jones, and the jet-set culture of the 1980s and 1990s. Haring had collaborated with the club on the production of flyers, posters, and other materials, so it was a great honor for M&MIF to carry on this tradition.
NUL provided us with an abundance of inspiring images and materials from the club, which we used as a foundation for the design. The final piece was a double poster created using a combination of serigraphic filters, cheap collage techniques, and symbolic reinterpretations of Haring's work. The design seamlessly blends Pop Art nostalgia and a naïve, playful approach with the tropical energy that NUL brings to the nightclub scene.
NUL provided us with an abundance of inspiring images and materials from the club, which we used as a foundation for the design. The final piece was a double poster created using a combination of serigraphic filters, cheap collage techniques, and symbolic reinterpretations of Haring's work. The design seamlessly blends Pop Art nostalgia and a naïve, playful approach with the tropical energy that NUL brings to the nightclub scene.
Driven by the enthusiasm of this collaboration, NUL decided to work together again on a series of events and DJ sets, featuring guest DJs from all over the world. For these special events, we created GIFs for social guerrilla advertising, with no restrictions on subject matter or style. This freedom allowed us to experiment with lo-fi doodle themes, inspired by the self-publishing, low-budget aesthetic and methods.
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