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Brand Identity — 2017
HiSensi
Hisensi is an emerging IoT company specializing in comprehensive hardware and software solutions. The company is entering the market with its first IoT medical device: a smart plaster capable of monitoring and analyzing multiple vital signs, including heartbeat, blood pressure, and respiration rate.
The proposed brand identity draws inspiration from the unique design of this device and the innate human tendency to find faces in objects. To symbolize these intelligent devices, a stylized smile was chosen, highlighting the friendly and approachable nature of this new technology. This design aims to foster a sense of familiarity and understanding for all users.
Fear of small robots and advanced technology is not uncommon, and in the medical field, a sensitive and empathetic approach is essential. Consider how therapies like clown-therapy and pet-therapy use emotional connections to alleviate stress and fear. Similarly, the smile theme is a powerful and versatile representation, making the device appear trustworthy, intelligent, and welcoming.
The project is currently a work in progress.
HiSensi
Hisensi is an emerging IoT company specializing in comprehensive hardware and software solutions. The company is entering the market with its first IoT medical device: a smart plaster capable of monitoring and analyzing multiple vital signs, including heartbeat, blood pressure, and respiration rate.
The proposed brand identity draws inspiration from the unique design of this device and the innate human tendency to find faces in objects. To symbolize these intelligent devices, a stylized smile was chosen, highlighting the friendly and approachable nature of this new technology. This design aims to foster a sense of familiarity and understanding for all users.
Fear of small robots and advanced technology is not uncommon, and in the medical field, a sensitive and empathetic approach is essential. Consider how therapies like clown-therapy and pet-therapy use emotional connections to alleviate stress and fear. Similarly, the smile theme is a powerful and versatile representation, making the device appear trustworthy, intelligent, and welcoming.
The project is currently a work in progress.
